Are You…


   • Worried that you’re spoiling your child?
   • Overwhelmed by how much stuff your child is accumulating?
   • Wondering if and when an allowance might help?

The Art of Allowance
might be the tool you need!

Buy The Book!

Learn how to set up a monthly allowance for children and join the money-smart movement!

Just like reading, financial literacy must be introduced at a young age. An allowance for your kids can help. You can help chart a course to youth financial responsibility with The Art of Allowance. You can even get started today with answers to the following questions:


You should start the conversation about money with your child from an early age and we encourage your preschool- or early elementary-aged child to use a system of allowance jars; your tween or teen can demonstrate more autonomy over his money with the help of the Breakthrough Allowance. The Art of Allowance book and support via our free resources, podcast and blog will help you navigate the ins and outs of teaching your kids fiscal responsibility.

The Art of Allowance Podcast

Kindle and Audio coming soon!

Download sample chapter

Hello & welcome to the money-smart movement!

I’m John Lanza. I created The Money Mammals who, for over a decade, have helped kids get excited about money-smarts. I wrote The Art of Allowance to help parents like you raise a money-smart, money-empowered kid, whether you have a toddler, third grader or teenager. Raising a money-smart child is, like life, a journey. I’ve been raising my own kids using this approach and I hope you’ll let me be your guide. Click here to download a sample chapter and get started. If you need to know a little more before you decide, click here.

Thanks for visiting.